Policies
Marketing Standard
PHI for Marketing Purposes
Tenet must meet specific conditions of the HIPAA Privacy Rule which describe how protected health information may be used or disclosed by covered entities for marketing purposes. Tenet must get a patient’s authorization before using or disclosing the patient’s PHI for marketing unless it is one of the exceptions described in this policy. Under no circumstances can highly confidential information be used for marketing purposes unless allowed by law or the patient expressly authorizes it.